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Google ads
Client
Confidential
Type of Client
E-commerce / Automotive
Category
Paid Advertising (Google Ads) / Lead Generation
BRIEF
Client needed a high-performing Google Ads strategy to generate consistent leads for private number plates. The goal was to scale lead volume while reducing cost-per-click (CPC) and cost-per-lead (CPL), ensuring a more efficient and profitable acquisition funnel.
WHAT WE DID
FramesMedia planned, executed, and optimised Google Paid Ads campaigns focused on intent-driven search audiences. Through keyword refinement, ad copy optimisation, and continuous bid strategy adjustments, we successfully drove higher-quality leads while lowering CPC and CPL. The result was a more efficient and scalable lead generation system for Netplates.
