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Case Studies
We help brands connect with their customers with creative vision and unforgettable campaigns.
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HMO Lead Generation Campaign Through Paid Social Advertising
The client required a consistent flow of qualified leads for their HMO (House in Multiple Occupation) property design services across Manchester. The primary objective was to attract landlords, property investors, and developers seeking professional HMO conversion and design support, while increasing enquiries and generating new project opportunities through targeted paid social advertising campaigns.
FramesMedia developed and managed a performance-focused paid social strategy tailored specifically to the property investment sector. We built highly targeted audience segments, created conversion-driven ad creatives, and optimised campaigns for high-intent lead generation. Through continuous A/B testing of messaging, visuals, audience targeting, and ad placements, we improved campaign efficiency, increased lead quality, and helped the client strengthen their HMO project pipeline across the Manchester market.
FramesMedia developed and managed a performance-focused paid social strategy tailored specifically to the property investment sector. We built highly targeted audience segments, created conversion-driven ad creatives, and optimised campaigns for high-intent lead generation. Through continuous A/B testing of messaging, visuals, audience targeting, and ad placements, we improved campaign efficiency, increased lead quality, and helped the client strengthen their HMO project pipeline across the Manchester market.
Sales Training Video Production for Liebherr
Liebherr required an engaging and easy-to-understand sales training video to help their sales teams effectively communicate the features, benefits, and technical advantages of their refrigerator product range. The objective was to simplify complex product information and present it in a clear, structured, and persuasive format that could improve product understanding and sales communication in the field.
FramesMedia managed the creative development and direction of the complete sales training video, aligning the content with Liebherr’s brand standards and commercial objectives. We developed the script, structured the instructional narrative, directed talent, and shaped the overall visual approach to ensure the training content remained engaging, informative, and practical for sales teams. The final video delivered a professional learning asset designed to improve product knowledge retention, sales confidence, and customer communication effectiveness.
FramesMedia managed the creative development and direction of the complete sales training video, aligning the content with Liebherr’s brand standards and commercial objectives. We developed the script, structured the instructional narrative, directed talent, and shaped the overall visual approach to ensure the training content remained engaging, informative, and practical for sales teams. The final video delivered a professional learning asset designed to improve product knowledge retention, sales confidence, and customer communication effectiveness.
Scaling Lead Generation with Google Ads
We managed a performance-driven Google Ads campaign for NetPlates,
a UK-based personalised number plate marketplace, with the objective of generating high-intent leads and increasing conversion-focused traffic. Due to the highly competitive nature of the private registration industry, the strategy focused heavily on search intent optimisation, conversion rate optimisation (CRO), and Quality Score improvements.
The campaign structure was rebuilt using tightly themed ad groups, high-commercial-intent keyword clustering, exact and phrase match targeting, audience segmentation, and continuous negative keyword refinement. We implemented Responsive Search Ads (RSAs) with Dynamic Keyword Insertion (DKI), conversion-focused messaging, and ad extensions to improve CTR and Ad Relevance.
To maximise lead quality and reduce wasted spend, we conducted ongoing search query audits, bid optimisation, geo-targeting, device-level adjustments, and remarketing audience layering. Landing pages were optimised for mobile usability, faster load speed, stronger CTA placement, and improved enquiry flow to enhance conversion performance.
Using Google Ads Conversion Tracking, GA4 event tracking, and performance analytics, the campaign achieved a significant improvement in qualified lead generation, conversion efficiency, and search visibility while lowering irrelevant traffic and improving overall campaign ROI.
a UK-based personalised number plate marketplace, with the objective of generating high-intent leads and increasing conversion-focused traffic. Due to the highly competitive nature of the private registration industry, the strategy focused heavily on search intent optimisation, conversion rate optimisation (CRO), and Quality Score improvements.
The campaign structure was rebuilt using tightly themed ad groups, high-commercial-intent keyword clustering, exact and phrase match targeting, audience segmentation, and continuous negative keyword refinement. We implemented Responsive Search Ads (RSAs) with Dynamic Keyword Insertion (DKI), conversion-focused messaging, and ad extensions to improve CTR and Ad Relevance.
To maximise lead quality and reduce wasted spend, we conducted ongoing search query audits, bid optimisation, geo-targeting, device-level adjustments, and remarketing audience layering. Landing pages were optimised for mobile usability, faster load speed, stronger CTA placement, and improved enquiry flow to enhance conversion performance.
Using Google Ads Conversion Tracking, GA4 event tracking, and performance analytics, the campaign achieved a significant improvement in qualified lead generation, conversion efficiency, and search visibility while lowering irrelevant traffic and improving overall campaign ROI.
Corporate Brand Presentation for Stakeholder Communication
Sodexo required a professional and brand-aligned corporate presentation to effectively communicate its services, capabilities, and value proposition to both internal and external stakeholders. The objective was to create a polished presentation deck that strengthened corporate communication, enhanced brand consistency, and delivered information in a clear and engaging format.
FramesMedia developed the complete presentation structure, messaging framework, and content flow for the corporate deck. We crafted concise, audience-focused content, organised the information for improved readability and engagement, and ensured the tone and visual direction aligned with Sodexo’s global brand standards. The final presentation delivered a professional, easy-to-navigate communication asset designed to support stakeholder presentations, internal communications, and corporate branding initiatives.
FramesMedia developed the complete presentation structure, messaging framework, and content flow for the corporate deck. We crafted concise, audience-focused content, organised the information for improved readability and engagement, and ensured the tone and visual direction aligned with Sodexo’s global brand standards. The final presentation delivered a professional, easy-to-navigate communication asset designed to support stakeholder presentations, internal communications, and corporate branding initiatives.
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