Meta Lead Generation

BRIEF

The client needed a steady pipeline of qualified leads for their HMO (House in Multiple Occupation) property design services in Manchester. The objective was to attract landlords, investors, and developers looking for professional HMO conversions and design support—using targeted paid social campaigns to increase enquiries and project opportunities.


WHAT WE DID

FramesMedia developed a paid social strategy tailored to the property investment market. We built targeted audience groups, created compelling ad creatives, and optimised the campaign for high-intent actions. Through continuous testing of messaging, visuals, and placements, we drove quality leads and improved overall conversion efficiency, helping the client expand their HMO project pipeline.