HMO Lead Generation Campaign Through Paid Social Advertising

The client required a consistent flow of qualified leads for their HMO (House in Multiple Occupation) property design services across Manchester. The primary objective was to attract landlords, property investors, and developers seeking professional HMO conversion and design support, while increasing enquiries and generating new project opportunities through targeted paid social advertising campaigns.

FramesMedia developed and managed a performance-focused paid social strategy tailored specifically to the property investment sector. We built highly targeted audience segments, created conversion-driven ad creatives, and optimised campaigns for high-intent lead generation. Through continuous A/B testing of messaging, visuals, audience targeting, and ad placements, we improved campaign efficiency, increased lead quality, and helped the client strengthen their HMO project pipeline across the Manchester market.